Stands out for participating whole life & term-to-perm conversion ✓ A+ (Superior)

Canada Life review

Participating whole life & term-to-perm conversion

Our rating · #3 of 10 for life insurance

At a glance

We rate LifeHealth
Good for Participating whole life & term-to-perm conversion
Financial A+ (Superior) · AM Best

The bottom line

Canada Life is the most comprehensively top-rated on paper — A+ / AA / Aa3 / AA across all four agencies — and a leader in participating whole life and flexible term-to-permanent conversion. My Term (10/20/30 + Term-75) and SimpleProtect accelerated underwriting up to $2M round out a strong shelf. It’s advisor-centric, so direct online options are limited and the consumer digital experience trails Manulife and Sun Life.

Good for
  • Participating whole life & term-to-perm conversion
Not ideal for
  • Advisor-centric — limited direct online
85.9/100 Expert Score A+ (Superior) financial strength 2 insurance lines rated

The expert assessment

How our analysts score Canada Life’s life insurance — 85.9/100 across six weighted pillars.

Coverage & Terms 25% 90
Financial Strength 20% 95
Customer Satisfaction 20% 79
Value & Savings 15% 80
Digital Experience 12% 76
Availability 8% 94
A+ (Superior), ICR aa Financial strength · AM Best · 2025

Also S&P AA and DBRS AA — fully top-tier.

Source: https://www.greatwestlifeco.com/investors-analysts/ratings.html

What experts like

  • Top-tier ratings confirmed by all four agencies
  • Strong participating whole life + market-leading conversion
  • SimpleProtect fast underwriting up to $2M

Watch-outs

  • Advisor-centric — limited direct online
  • Consumer digital trails Manulife/Sun Life

What the regulators' filings say about Canada Life

Not ratings or reviews: the numbers Canada Life's underwriting companies file with OSFI and the provincial rate regulators, read straight from the public record.

Life & health · Canada Life Assurance Company · fiscal 2025
$22Binsurance revenue, +5.3% on the year
76.8%of revenue spent on claims and expenses, 76.1% so far in 2026
$2.8Bnet income
128%LICAT capital ratio, 2026 Q2 (132% a year earlier); target 100%

Canada Life Assurance Company kept 23.2% of premiums after claims and expenses in 2025. Its LICAT ratio is above OSFI's 100% supervisory target, though lower than a year earlier. All life & health insurers →

Life insurance · rated

Canada Life life insurance in detail

Scored on our life insurance Expert Score — see the full life insurance ranking.

Ranked #3 of 10 life insurance providers we rate

4.3

Good for participating whole life & term-to-perm conversion

Canada Life is the most comprehensively top-rated on paper — A+ / AA / Aa3 / AA across all four agencies — and a leader in participating whole life and flexible term-to-permanent conversion. My Term (10/20/30 + Term-75) and SimpleProtect accelerated underwriting up to $2M round out a strong shelf. It’s advisor-centric, so direct online options are limited and the consumer digital experience trails Manulife and Sun Life.

Good for
  • Top-tier ratings confirmed by all four agencies
  • Strong participating whole life + market-leading conversion
  • SimpleProtect fast underwriting up to $2M
Watch-outs
  • Advisor-centric — limited direct online
  • Consumer digital trails Manulife/Sun Life
Compare Canada Life life insurance vs other providers →

How to buy Canada Life life insurance

Advisor and broker only. PolicyMe's review states you cannot purchase Canada Life life insurance online, so you go through a Canada Life advisor, a Freedom 55 Financial advisor, or an independent broker. All individual life products are fully underwritten, which typically means a paramedical visit and several weeks to a policy. There is no direct online application and no no-medical fallback if you are declined.

Canada Life life insurance plans

My Term

Canada Life's flagship term, available in any length from 5 to 50 years inclusive, single-life or joint first-to-die. Coverage $100,000 to $25,000,000 (or a $500 annual premium if under $100,000). Issue ages 18 to 80 for non-smokers, from 15 for smokers, capped at 85 minus the chosen term. Renews automatically each year without medical underwriting.

Best for Anyone matching term length precisely to a mortgage amortisation or a child's years to independence.

Not for Buyers who want a no-medical or guaranteed-issue route, which Canada Life does not offer at all.

My Term — conversion privilege

The conversion feature is worth treating as its own product decision. My Term converts to any Canada Life permanent policy before age 70 without medical evidence, and can also be exchanged into an extended term of 10 or more years beyond the original period. Neither requires proving insurability again.

Best for Buyers whose health may change and who want an option on permanent coverage without re-underwriting.

Not for Anyone past 70, when the conversion window has closed.

Universal life

Permanent coverage from $25,000 to $10,000,000 for life, issue ages 0 to 80. PolicyAdvisor rates Canada Life's universal life highly for flexibility, citing multiple cost structures, two distinct payout guarantees and an extensive suite of investment accounts for cash-value accumulation. Fully underwritten and advisor-sold.

Best for Buyers who want permanent coverage with genuine choice over cost structure and investment accounts.

Not for Hands-off buyers, since universal life needs periodic funding review to avoid lapse.

Estate Achiever Plus (participating whole life)

Participating whole life aimed at estate transfer, with coverage from $25,000 up past $50,000,000 for life and issue ages 0 to 85. Dividend participation with guaranteed cash values. Canada Life also fields Wealth Achiever Plus, the cash-value-weighted sibling of the same family.

Best for Estate and intergenerational planning where the death benefit is the objective and the horizon is decades.

Not for Buyers with a 20-year need, who will pay many times over for a guarantee they do not need.

Wealth Achiever Plus (participating whole life)

The cash-accumulation-oriented participating whole life plan in the same family as Estate Achiever Plus, sharing its $25,000 minimum and ages 0 to 85 availability. Weighted toward earlier cash-value growth rather than maximum long-run death benefit. Up to eight riders are available across the Canada Life lineup, including accidental death, child's term and guaranteed insurability.

Best for Corporate-owned policies and buyers who want accessible cash value inside a permanent contract.

Not for Anyone comparing on pure death benefit per premium dollar.

What Canada Life life insurance costs

Canada Life prices close to the middle of the market rather than at either extreme — PolicyMe's assessment is that My Term and universal life 'stick close to the industry average', with My Term landing about 2 percent below average and universal life about 2 percent above. Because everything is fully underwritten, healthy non-smokers see the benefit and smokers or applicants with health conditions pay materially more, with no simplified-issue fallback inside the brand. Note the renewal structure: My Term starts at a lower initial rate than traditional term but renewal premiums then rise every year after the initial term, so the cheap early years are partly borrowed from the late ones.

ProfilePremiumSource
Female non-smoker aged 30-44, $500,000 My Term (average across the band) $33.34/month View source
Female non-smoker aged 30-44, $50,000 universal life (average across the band) $32.92/month View source

Premiums are the figures published or quoted at the sources above as at September 2026. Insurance is priced individually — treat these as a realistic benchmark, not a quote.

What Canada Life life insurance customers say

Canada Life posts the worst raw numbers of the five: 1.2 out of 5 on Trustpilot across roughly 100 reviews and 1.2 out of 5 across 161 life-specific InsurEye reviews, with only 3 of those 161 rating the company favourably. The complaint pattern is unusually consistent — claims that sit for months, emails that go unanswered, and coverage options displayed in the portal that turn out not to be claimable. One reviewer summarised it as '4 endless 7 phone calls and 3.5 months later and no reimbursement sent yet for standard claim'.

Two things temper this. First, Canada Life administers an enormous group benefits book following the Great-West Life and London Life integration, and most of the review volume describes drug, dental and short-term disability claims rather than individual life policies — a $150 physiotherapy dispute and a $500,000 death claim run through different departments. Second, Trustpilot's 100 reviews for a company of this size is a self-selected sliver, and the company has not solicited reviews. Financial strength is A+ from A.M. Best and claims-paying ability is not the question.

Read this in context: Canadian insurers cluster at 1.2–1.4 out of 5 on open review platforms almost without exception — the people motivated to post are overwhelmingly those with a claim dispute. Read this score against that category floor, not against a 5-point scale.

What works
  • Automated claims go smoothly. The small positive minority on InsurEye indicates that claims which process automatically move without friction; the problems start when a human has to intervene.
  • Longevity and stability. Reviewers and advisors cite the 175-plus year history and A+ A.M. Best rating as the reason they stay, independent of service quality.
  • Term flexibility. Buyers working with advisors single out My Term's any-length-from-5-to-50-years structure as letting them match coverage to an actual debt schedule.
What doesn’t
  • Months-long claim delays. A reviewer reported seven phone calls and three and a half months with no reimbursement on a standard claim.
  • No response to calls or email. One claimant wrote 'They do not call you back nor answer back emails', with others reporting months to get any reply.
  • Claims denied after appearing eligible. Customers describe submitting prescriptions ruled 'not a prescription' by adjusters and physiotherapy denied despite appearing covered.
  • Portal shows coverage you cannot claim. A user put it directly: 'If I'm not entitled to make this claim then don't have it available in my options.'
Health insurance · rated

Canada Life health insurance in detail

Scored on our health insurance Expert Score — see the full health insurance ranking.

Ranked #3 of 6 health insurance providers we rate

4.3

Good for pre-existing conditions & group leavers

Canada Life is the #2 group-benefits insurer and a rock-solid, top-rated national carrier. Its individual Freedom to Choose health & dental comes in a medically-underwritten Select option and a Guaranteed option that covers pre-existing conditions after a questionnaire — a genuine advantage for harder-to-insure buyers. The digital experience trails Sun Life, and brand-consolidation history (Great-West/London Life) can confuse shoppers, but the dependability is first-rate.

Good for
  • Top-tier financial strength confirmed across four agencies
  • Guaranteed individual option covers pre-existing conditions
  • Huge group scale and #2 group-benefits position
Watch-outs
  • Digital/UX a notch below Sun Life
  • Legacy brand consolidation can confuse buyers
Compare Canada Life health insurance vs other providers →

How to buy Canada Life health insurance

Apply online in about 15 minutes with no medical exam, or through an advisor or broker. Canada Life asks a short health questionnaire — no bloodwork or urine tests — used to price the plan and decide which tiers you qualify for rather than to refuse you outright. Guaranteed plans require that you hold or have lost coverage within 60 days of applying. There is no termination age. In Quebec the plan is supplemental and drug coverage is an eligibility condition: residents must be covered for prescription drugs through RAMQ, or through a private plan via an employer, union or association, or a spouse's group plan.

Canada Life health insurance plans

Guaranteed plans (three tiers)

The conversion family, open to anyone who has had a health plan within 60 days of the date of application, in three tiers. Marketed as no medical exam and guaranteed issue, and the route Canada Life points leavers toward. The published booklets for these plans contain no waiting-period language at all, which should be read as absence of evidence rather than proof that none applies.

Best for Anyone inside the 60-day window, particularly with a condition that would be rated or excluded under Select.

Not for People with no prior coverage, who are not eligible for this family at all.

Select

The entry medically-rated tier for people without prior coverage. Routine dental at 70% reimbursement to a $350 per person annual maximum covering cleanings, scalings, fillings and examinations. Carries the family's central limitation: Select plans other than Assured Acceptance do not cover prescription drugs you are already taking, or future prescriptions related to any pre-existing condition.

Best for Healthy freelancers and gig workers with no pre-existing conditions and modest dental needs.

Not for Anyone on an ongoing prescription, which this tier will not cover.

Select elite

The same shape as Select with higher maximums and coinsurance. Dental at 80% covering endodontic, periodontal and oral surgery services alongside routine care, to $1,000 per person per calendar year — nearly triple Select's dental maximum. Prescription drug coverage runs up to $250,000 across the Freedom to Choose range. The pre-existing drug exclusion still applies unless you take the Assured Acceptance variant.

Best for Buyers wanting meaningful dental including surgical work without a group plan.

Not for Anyone whose main need is drugs for an existing condition.

Select complete

The top tier, adding major dental to the Select elite feature set. This is the only route to major restorative dental within the Select family. Note that orthodontic diagnostic services and treatment are listed under exclusions across Canada Life's contracts, so braces are not covered on any tier — unlike Sun Life Enhanced and GreenShield's top plans, which cover ortho after a waiting period.

Best for Households anticipating crowns, bridges or dentures and wanting the widest Select coverage.

Not for Families buying primarily for a child's braces, which no Canada Life tier covers.

Select with Assured Acceptance

The guaranteed-acceptance variant, which Canada Life states guarantees coverage to every Canadian who lives in Canada and holds provincial health coverage. Critically, it is the one Select plan carved out of the pre-existing-condition drug exclusion that applies to the rest of the family. Emergency travel medical can be added to any plan but is not sold standalone.

Best for Applicants with pre-existing conditions outside the 60-day conversion window.

Not for Healthy buyers, who will get better maximums per dollar from a rated Select tier.

What Canada Life health insurance customers say

Canada Life's scores are the weakest in this group, and the split by platform is extreme. InsurEye sits at 1.1 out of 5 from 94 reviews while the My Canada Life at Work app rates 4.25 out of 5 across 25,662 App Store ratings but only 1.76 across 9,617 on Google Play — the same app, a 2.5-point gap. The dominant complaint is not stinginess but reachability: across InsurEye's tag data, availability, callbacks and phone waits outrank claim denial by roughly three to one.

Canada Life's ratings carry a large, specific confound. It took over the federal Public Service Health Care Plan in 2024, and the transition went badly enough to trigger a parliamentary committee study and financial consequences under the contract, the amount of which the government withheld as commercially confidential. That funnelled an enormous, angry, captive population into public review venues. But the defence that it was only PSHCP doesn't survive scrutiny: complaints predate the transition, and Canada Life's individual life reviews, unrelated to PSHCP, score no better. The fair reading is that PSHCP amplified and concentrated a pre-existing service-access problem rather than creating one. Worth noting too that much of what members experienced was benefit design set by the federal employer, not by Canada Life.

Read this in context: Canadian insurers cluster at 1.2–1.4 out of 5 on open review platforms almost without exception — the people motivated to post are overwhelmingly those with a claim dispute. Read this score against that category floor, not against a 5-point scale.

What works
  • Flat maximums from day one. Buyers value getting the full annual maximum immediately rather than waiting three years for coverage to ramp up as competitors require.
  • No termination age. Older applicants point to Canada Life not cutting coverage off at a set age as a reason to choose it over rivals.
  • Fast, light application. Applicants note the roughly 15-minute online application with a short questionnaire and no bloodwork or medical tests.
  • Many denials turn out to be fixable errors. A meaningful share of rejected claims trace to the wrong card being presented or a prescription listing a symptom rather than a diagnosis, and are paid on resubmission.
What doesn’t
  • Nobody calls back. Reviewers report unanswered emails and no callbacks, with one describing a claim half-paid and then simply ignored.
  • Reimbursements taking months. One reviewer reports waiting more than six months to get any money back and advises avoiding the company entirely.
  • Simple paperwork takes weeks. A member describes still waiting 27 days for a basic proof-of-insurance letter.
  • Repeated resubmissions. Members cite long processing times and unclear communication producing errors that force them to submit the same claim again.

Canada Life: frequently asked questions

What types of insurance does Canada Life sell?

We rate Canada Life for life insurance and health insurance. Each line is scored separately on the same six-pillar Expert Score, because a company can be strong in one and mid-pack in another — Canada Life ranks #3 of 10 for life insurance, its strongest showing. The sections below break down each line on its own merits.

Can Canada Life be trusted to pay out a claim?

On the evidence, yes: Canada Life holds an A+ (Superior), ICR aa financial-strength rating from AM Best (2025) — an independent agency’s verdict on its ability to pay claims. Also S&P AA and DBRS AA — fully top-tier.

Who is Canada Life life insurance a good fit for?

Canada Life stands out for participating whole life & term-to-perm conversion. Top-tier ratings confirmed by all four agencies, and strong participating whole life + market-leading conversion. If those things matter most to you, it’s worth a close look; if your priority is something else, compare it against the companies that rate highest on that pillar.

What are the downsides of Canada Life life insurance?

The watch-outs we found: advisor-centric — limited direct online; consumer digital trails Manulife/Sun Life. We spell these out so you can weigh them before buying — every insurer has trade-offs, and knowing them upfront is the point of a real review.

How does Canada Life compare to other life insurance companies in Canada?

Canada Life ranks #3 of the 10 life insurance providers we scored, at 85.9/100. It’s strongest on financial strength and has the most room to improve on digital experience.

Why would I choose a 27-year term over a standard 20 or 30-year term?

Because you stop paying for coverage you do not need. Canada Life My Term lets you select any length from 5 to 50 years, so if your mortgage has 27 years left you buy 27 years. Choosing a 30-year term instead means three years of premiums protecting a debt that no longer exists; choosing 20 means a seven-year gap you must fill later at an older age and possibly worse health. Very few Canadian insurers offer this granularity — most sell fixed 10, 15, 20 and 30-year blocks.

What happens to my Canada Life My Term premium when the initial term ends?

It renews automatically every year with no medical underwriting, but the premium rises each year from that point. This is the standard trade in yearly renewable term: you keep coverage no matter how your health has changed, and you pay increasingly for the privilege. My Term also starts at a lower initial rate than traditional term products, which means part of the early saving is recovered later. The practical move is to decide before the term ends whether to convert to permanent, re-shop while healthy, or let it lapse.

Does Canada Life offer no-medical or guaranteed acceptance life insurance?

No. PolicyMe's review found Canada Life offers neither a term-to-100 nor a guaranteed-issue product, and all individual life coverage is fully underwritten, meaning a medical exam may be required. If you are declined, you have to go to a different insurer for no-medical coverage — there is no fallback inside the Canada Life brand. If you know your health history is complicated, start with iA Access Life, Sun Life Go Simplified, or RBC Guaranteed Acceptance rather than applying here first and collecting a decline.

Can I buy Canada Life life insurance online without an advisor?

No. PolicyMe's review states you cannot purchase Canada Life life insurance online. You go through a Canada Life or Freedom 55 Financial advisor, or an independent broker who carries the contract. That means a longer process — application, paramedical visit, underwriting, then policy delivery — typically several weeks rather than the same-day binding you get from Sun Life Go or Manulife CoverMe. The upside is that an independent broker can put Canada Life's quote directly against four or five competitors on the same health profile.

How long do I have to convert Canada Life My Term to permanent coverage?

Before age 70, and critically, without medical evidence. That means if you are diagnosed with a serious condition at 58, you can still move your term coverage into any Canada Life permanent policy — universal life, Estate Achiever Plus or Wealth Achiever Plus — at your original health classification. You can also exchange into an extended term of 10 or more years beyond the original period. The window closing at 70 is slightly tighter than Sun Life's age 75, which matters if you bought late.

How long do I have to convert after leaving my group plan with Canada Life?

Sixty days. Canada Life's Guaranteed plans are for people who have had a health plan within 60 days of the date of application, and its quote tool asks whether you currently have workplace coverage or left one in the last 60 days. That is a third tighter than Manulife's and GreenShield's 90 days, so if you're shopping across insurers this deadline lands first. Miss it and you fall back to the medically rated Select family, where the drug exclusion bites hard. Note separately that Canada Life's group life conversion runs on a 31-day window — a different product entirely, and an easy and costly thing to confuse.

Does Canada Life cover my existing prescriptions?

Usually not, and this is the single most important limitation to understand. Canada Life states that its Select plans, excluding Select with Assured Acceptance, do not cover prescription drugs you are already taking, or future prescriptions related to any pre-existing medical condition. So if you're buying primarily to cover an ongoing medication, a standard Select plan may cover nothing you actually need. Your routes around it are Select with Assured Acceptance, which is carved out of that exclusion, or a Guaranteed plan if you're inside the 60-day window. Confirm how your specific medication is treated before you pay a first premium.

Does Canada Life cover braces?

No. Orthodontic diagnostic services and treatment appear under the exclusions in Canada Life's contracts, and this is a permanent exclusion rather than a benefit that unlocks in year two or three. That's a real point of difference: Sun Life's Enhanced plan covers orthodontics at 60% to a $1,500 lifetime maximum after a two-year wait, and GreenShield's ZONE 6, ZONE 7 and LINK 4 cover it at 50 to 60% to a $2,000 lifetime maximum from year three. If a child's braces are a main reason you're buying individual coverage, Canada Life is the wrong insurer regardless of how its other benefits compare.

Do Canada Life's coverage maximums increase over time?

No, and that's a genuine advantage. Canada Life uses flat annual maximums from day one. Its main competitors ramp: Manulife's FollowMe Enhanced Plus dental climbs from $700 in year one to $1,000 by year three, and GreenShield's ZONE 2 starts at $500 and reaches $800 only in year three, with coinsurance also stepping from 50% to 80%. So a first-year Canada Life quote reflects the coverage you actually get, while a first-year quote elsewhere overstates what the plan will pay near-term. If you expect to need this coverage for a year or two between jobs rather than a decade, that difference can outweigh a headline maximum.

Should the bad reviews put me off Canada Life?

Read them with the context. Canada Life took over the federal Public Service Health Care Plan in 2024, and the transition went badly enough to prompt a parliamentary study and contractual financial penalties, pushing a very large captive group of federal members into review sites. That distorts the raw scores. But it doesn't fully excuse them: complaints predate the transition and the individual life book, unrelated to PSHCP, scores no better. The recurring theme across sources is reachability — unanswered calls and slow paperwork — more than claim refusal. Budget for the service being slow, and keep your own records of every submission.

Who counts as a dependent child on a Canada Life health plan?

Narrower than most people assume, and the details catch families out. The child must be unmarried. Under 21, they generally cannot work more than 30 hours a week unless they are also a full-time student. Coverage can extend to age 25 for full-time students. For a child over 21 with an incapacity, the incapacity qualifies only if it began before age 21, or began while the child was a full-time student under 25 — so a disability arising at 23 in someone who was not a student would not qualify. If you are covering an adult child, confirm their exact status against the policy wording before relying on it, because these conditions are contractual rather than discretionary.